A gas station isn’t the first place people think of when they think handmade, quality food. Laredo Tao Company needed a way to communicate to a broader audience that inside their local Stripes or 7-Eleven, they can find a true taqueria, with handmade tortillas and fresh ingredients.
Authenticity is a difficult thing to define. You know it when you see it. We proposed to LTC that aligning their brand with a respected taco journalist like Mando Rayo would be the perfect way to show off their roots and tell their unique story to a broader audience.
Mando Rayo/IDENTITY Productions
The video series that was created and shared on social media brought new attention to an overlooked brand, and told a deeper story that resonated with taco lovers across the state of Texas.